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Home » Desserts

Slice and Bake Heart Cookies

Published: Jan 30, 2024 · Modified: Sep 9, 2026 by Lexi Harrison
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Remember those slice and bake cookies from your childhood that came in a tube? These homemade slice and bake heart cookies are surprisingly easy to make, taste better than the original, and are free from preservatives and artificial coloring.

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Soft sugar cookies with pink heart designs, perfect for Valentine's Day.

To make these cookies, we whipped up a batch of homemade sugar cookie dough, colored part of it with natural food coloring, created a "log of hearts" and placed uncolored dough around it. From there, it's slice, bake, and enjoy.

Why We Love This Recipe

  • Nostalgic: When I was a kid, I used to love those cookies in a tube that had holiday designs on them. These cookies bring back those memories, and taste even better!
  • Fun process: These cookies take a bit of time (mostly just chilling), but it's so much fun to see your cookies come together, especially when you begin slicing them before baking. It's a super fun activity to do with your friends, family, or children.
  • Taste great: These cookies taste as good as they look. They're soft and chewy, with just a little bit of crunch on the bottom. You won't be able to eat just one, trust me!

Ingredients

Here's what you'll need to make these heart cookies:

Overhead view of cookie ingredients, including flour and sugar.

Ingredient Notes

  • Natural food coloring: You'll need this to make the heart part of this cookie. We used this natural food coloring that's made from vegetable juices. You won't get a vibrant red color, but you can achieve a nice pink/purple hue.
  • Butter: Make sure your butter is softened to room temperature before making these cookies. We used unsalted butter, so be sure to use less salt than the recipe calls for if you use salted butter.
  • Flour: We used regular all-purpose flour in this recipe. Be sure to add flour to your measuring cup with a spoon and level it out. This is the correct way to measure, and if you skimp on the process, your cookies might be too dry.
  • Heart cookie cutter: Our cookie cutter is about 1.5 inches across. This is the set we have – we used one of the smallest sizes. We use the larger sizes for regular cookies.

Step-by-step Instructions

STEP 1: Add butter, sugar and vanilla extract to a large mixing bowl (or stand mixer). Beat at medium speed until light and fluffy, about 3 minutes.

STEP 2: Add in eggs one at a time, mixing just until combined.

Overhead view of creamed butter in a mixing bowl on a pink surface.
Cream the butter and sugar.
Overhead view of orange tinted cookie dough in a mixing bowl.
Add in eggs.

STEP 3:In a separate bowl, whisk together the flour, baking powder and salt.

STEP 4: Add the dry ingredients to the wet ingredients in 3-4 batches, until the dough comes together. Add 1-2 tablespoon more flour if needed if the dough is too wet.

Overhead view of pink tinted flour whisked in a bowl.
Whisk together the dry ingredients.
Creamy cookie dough in a stainless steel mixing bowl on a pink background.
Combine dry ingredients with the wet ingredients.

STEP 5: Remove about ½-2/3 of the dough and set aside. Add several drops of food coloring to the remaining dough and mix until combined. Add more food coloring to reach desired hue.

STEP 6: Place the pink dough in the freezer for 5 minutes, then roll out into a rectangle about ½-inch thick on a lightly floured surface. Return to the freezer for 15-20 minutes. This will make it much easier to cut out the hearts without ruining their shape.

Overhead view of red tinted cookie dough in a mixing bowl.
Add food coloring to roughly ⅔ of the dough
Overhead view of a red disc of cookie dough on a sheet pan.
Roll out the dough and chill it.

STEP 7: Use a small heart cookie cutter (roughly 1.5" across) to cut out hearts. Dip a finger in a little bit of water and lightly rub on the floured side of the cookie before adhering another heart.

This helps them stick together, but don’t overdo the water, you only need a tiny amount. Repeat with all hearts until you have a log about 10 inches long.

Heart-shaped cookie cutter and pink hearts on baking mat.
Cut out all of your hearts...
Sliced watermelon on baking sheet with parchment paper, pink background.
...and stick them together.

STEP 8: Return the log to the freezer for about 30 minutes, or until frozen solid. Remove from freezer and press the plain cookie dough directly onto and around the hearts. Make sure to really press it in so you don’t end up with any gaps. Roll into a smooth log.

STEP 9: Wrap in plastic wrap and chill for at least 30 minutes.

Overhead view of a log of layered pink and yellow cookie dough on parchment.
Start adding dough around your hearts...
Overhead view of a cookie dough log on a silicone mat.
...and roll into a log.

STEP 10: Preheat oven to 350˚F and line 2 baking sheets with parchment paper.

STEP 11: When you’re ready to bake, slice the dough into ¼” rounds, then space 2 inches apart on the baking sheets. Bake for ~12 minutes, or until the bottoms are light golden brown. Remove from the oven and let cool.

Heart-shaped cookies on a baking sheet with pink background.
Before baking.
Delicious sugar cookies with pink hearts on a baking sheet, perfect for Valentine's Day treats.
After baking.

Expert Tips and FAQs

  • Chill your colored dough. If you want your hearts to be well-defined, you'll need to chill the pink dough in the freezer for about 15 minutes. If the dough is too soft, it will be nearly impossible to get the hearts out of the cookie cutter without destroying their shape. You'll also need to freeze your "log" of hearts after sticking them together to make sure the shape stays in tact when you add the uncolored dough to the sides. Don't skip the chilling process - it's essential to make sure these turn out perfectly!
  • Don't refrigerate the plain dough. You want it to be super soft so and pliable so it's easy to adhere to the hearts.
  • Want to make this recipe vegan? Try our vegan sugar cookie dough, but use this process for shaping and baking.
  • You can make these cookies for any holiday by applying the same process to other shapes: ghosts for halloween, Christmas trees for Christmas, etc. Just make sure you use a cookie cutter that's big enough where you'll be able to see the design clearly!
  • If you want to eat the raw dough relatively safely, you'll need to bake the flour to pasteurize it, and also use pasteurized eggs. You can also make these cookie dough bites.
  • Measuring your flour: Be sure your spoon your flour into a measuring cup and level it off. This will prevent you from using too much flour, which will dry out your cookie dough and make it difficult to shape.
  • You can keep the dough in the freezer for up to a few months (as long as it's tightly wrapped) so you can enjoy slice and bake cookies at any time! Let the dough thaw at room temperature for about 15 minutes before slicing and baking. 
Heart-shaped sugar cookies with pink icing on a bright pink background.

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Overhead view of slice and bake cookies with pink hearts in the centre.

Slice and Bake Valentine's Day Cookies


5 Stars 4 Stars 3 Stars 2 Stars 1 Star

4.4 from 8 reviews

  • Author: Lexi
  • Total Time: 1 hour 42 minutes
  • Yield: 2 dozen 1x
  • Diet: Vegetarian
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Description

Remember those slice and bake cookies from your childhood that came in a tube? These homemade slice and bake heart cookies are surprisingly easy to make, taste better than the original, and are free from preservatives and artificial coloring.


Ingredients

Units Scale
  • ¾ cup unsalted butter, softened to room temperature
  • 1 cup granulated sugar
  • 1 teaspoon vanilla extract
  • 2 large eggs
  • 2 ½ cups all purpose flour
  • 1 teaspoon baking powder
  • ½ teaspoon salt
  • Red or pink food coloring (we used this natural food coloring)

Instructions

  1. Add butter, sugar and vanilla extract to a large mixing bowl (or stand mixer). Beat at medium speed until light and fluffy, about 3 minutes.
  2. Add in eggs one at a time, mixing just until combined.
  3. In a separate bowl, whisk together the flour, baking powder and salt.
  4. Add the dry ingredients to the wet ingredients in 3-4 batches, until the dough comes together. If the dough is too wet, add in an additional 1-2 tablespoon of flour as needed. (This can depend on the size of your eggs, etc.)
  5. Remove about ½-2/3 of the dough and set aside. Add several drops of food coloring to the remaining dough and mix until combined. Add more food coloring to reach desired hue.
  6. Place the pink dough in the freezer for 5 minutes, then roll out into a rectangle about ½-inch thick on a lightly floured surface. Return to the freezer for 20 minutes. This will make it much easier to cut out the hearts without ruining their shape.
  7. Use a small heart cookie cutter (roughly 1.5" across) to cut out hearts. Dip a finger in a little bit of water and lightly rub on the floured side of the cookie before adhering another heart. This helps them stick together, but don’t overdo the water, you only need a tiny amount. Repeat with all hearts until you have a log about 10-inches long.
  8. Return the log to the freezer for at least 30 minutes, or until frozen solid. Remove from freezer and press the plain cookie dough directly onto and around the hearts. Make sure to really press it in so you don’t end up with any gaps. Roll into a smooth log.
  9. Wrap in plastic wrap and chill for at least 30 minutes.
  10. Preheat oven to 350˚F and line 2 baking sheets with parchment paper.
  11. When you’re ready to bake, slice the dough into ¼” rounds, then space 2 inches apart on the baking sheets. Bake for ~12 minutes, or until the bottoms are light golden brown. Remove from the oven and let cool.

Notes

Heart cookie cutter: Our cookie cutter is about 1.5 inches across. This is the set we have – we used one of the smallest sizes. We use the larger sizes for regular cookies. 

Want to make this recipe vegan? Try our vegan sugar cookie dough, but use this process for shaping and baking.

Chill your colored dough. If you want your hearts to be well-defined, you'll need to chill the pink dough in the freezer for about 15 minutes. If the dough is too soft, it will be nearly impossible to get the hearts out of the cookie cutter without destroying their shape. You'll also need to freeze your "log" of hearts after sticking them together to make sure the shape stays in tact when you add the uncolored dough to the sides. Don't skip the chilling process - it's essential to make sure these turn out perfectly! 

Don't refrigerate the plain dough. You want it to be super soft so and pliable so it's easy to adhere to the hearts. 

You can keep the dough in the freezer for up to a few months (as long as it's tightly wrapped) so you can enjoy slice and bake cookies at any time! Let the dough thaw at room temperature for about 15 minutes before slicing and baking. 

  • Prep Time: 90 minutes
  • Cook Time: 12 minutes
  • Category: Cookies
  • Method: Oven
  • Cuisine: American

Nutrition

  • Serving Size: 2 cookies
  • Calories: 275
  • Sugar: 16.8 g
  • Sodium: 111.9 mg
  • Fat: 12.6 g
  • Carbohydrates: 37.1 g
  • Fiber: 0.7 g
  • Protein: 3.9 g

Did you make this recipe?

Tag @crowded_kitchen on Instagram and hashtag it #crowdedkitchen

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Comments

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  1. Melanie says

    February 13, 2026 at 9:33 pm

    These were for sure annoying to make, but came out cute! However they are not very sugar cookie tasting. Wish they were sweeter 🙁

    Reply
  2. ALM says

    February 07, 2026 at 9:24 pm

    Made exactly as instructed and they turned out great !

    It’s a lot of steps but they are not hard. The freezing makes a huge difference.

    Please add measurements in grams for accuracy.

    Reply
  3. helen says

    March 02, 2024 at 6:15 pm

    tasted lovely in the end but altogether took me 3 hours to do and the dough melted so i couldn’t make the heart shapes even though i froze it for longer than suggested

    Reply
    • Charlotte Stanton says

      February 01, 2026 at 3:35 pm

      Sorry, how many hearts are you supposed to cut out?

      Reply
  4. Emma says

    February 07, 2024 at 9:07 pm

    Amazing! I actually just decided to color the whole dough and make heart cookies but they are so good and hold their shape well!

    Reply
    • Lexi says

      February 09, 2024 at 9:01 am

      So glad you enjoyed!

      Reply
  5. Christy Jacobsen says

    February 03, 2024 at 3:28 pm

    Hey ladies, if you are like me and don’t want to take forever making these cookies. Chill your colored dough, then roll into a log shape, then shape the hearts with the table and fingers. Re-chill, then add the extra dough around, roll to smooth. Chill again, slice and bake. You can even dip them in sugar either granulated or powdered before baking for a crunchy top.

    Reply
  6. Maryann McBrinn says

    February 02, 2024 at 11:28 pm

    Such a fun recipe and the taste is delicious! Had so much fun making these with my daughters

    Reply
    • Brent Harrison says

      February 07, 2024 at 9:53 am

      Great!

      Reply
      • Jo says

        September 14, 2025 at 4:26 pm

        Had to add a lot of extra flour to make anywhere close to a dough. used the cup measurements so don't know why my mixture was just wet & sticky. Froze for lot longer & rolled using flour but still very sticky. My eggs were medium size. Daughters only 4 & lost interest had to go to bed I'm now having to finish it all off.
        I'm really glad it worked for others but sadly too many times having to freeze etc for us. It was too long a recipe to do with even a very patient kid. Hope they taste good when I get to the baking stage!

  7. Girl says

    February 02, 2024 at 1:35 pm

    I had to add extra flour than it suggests as the dough was too wet but turned out great after that 🙂

    Reply
    • Brent Harrison says

      February 07, 2024 at 9:54 am

      Glad you were able to adjust, it seems like everyone's dough kind of turns out differently depending on the flour they use, humidity, etc. Thanks for the review!

      Reply
  8. Kenzi Staley says

    February 01, 2024 at 6:43 am

    Reply
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